Abstract：Combining autonomous vehicle (AV) with time-sharing leasing or peer-to-peer (P2P) leasing，two novel travel modes are provided for travelers. To explore the behavior characteristics of AV rental，travelers’ preferences and influence factors for choosing AV time-sharing leasing，AV P2P leasing，private cars and public transit are analyzed. Based on the preference survey data of travel mode choice, the structural equation-multinomial Logit (SE-MNL) model combining structural equation model (SEM) with multinomial Logit (MNL) model is established，which calibrates the parameters of the observed and latent variables. The comparative analyses are done for the parameter calibration results of the MNL and SE-MNL models. The results show that at 95% confidence level, both the observed variables of travel cost, in-vehicle time, driver’s license status, travel purpose, marital status and the latent variables of convenience, safety, ride experience，ride comfort have significant effects on travelers’ choice of AV time-sharing leasing or P2P leasing. The goodness of fit of the SE-MNL model is 2%～3% higher than that of the MNL model.
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